Make yourself aware of the facets of this piece (and I use that term in several senses): the substitution of “ur” for “your” seemingly to save typographical real estate, or to connect to the hip IM-blogosphere, or both; the arcane SUTD acronym that therefore arises; the creation of a vaguely Pixar-like cyclops with some sort of omniscience regarding your destiny; the choice of spooky Harry Potter Halloween-Orange font mixed with web 2.0 bubbles for the call to action; and lastly, the subtle “subscription required” disclaimer beneath the headline.

The question remains: What is the appeal of ads like these? Spiritual? Morbid curiosity? A love of clicking?

Who is it that will accept the mandatory subscription scenario in order to receive oracular tidings from a knock-off monster … on the internet? I imagine that this might appeal to pre-internet soothsayers, but in the information age, this loses its relevance, I am afraid.