Think.
I’m always intrigued by banner ads that catch my eye but confuse me as to what they’re selling. As someone who works in advertising and marketing, you’d think I would be far past trying to justify the “Sex sells” mentality, but I’m simply not.
I mean, should I be led to believe that a shapely middle-eastern woman is why I should “Think Israel” for my next vacation? While the thought of a dark, exotic woman in a swimsuit is certainly appealing, I can think of many places I could go to see that, the internet not withstanding. And certainly Israel has far more to offer. Assuming that I would in fact see the subject of this ad there, I would likely be distracted by the millennia-long history of the area.
I suppose that the skyline is an apology, in a way, but this is just silly. Does this sort of advertising actually work? Am I contributing to its effect by noticing it? See also : True boobies.
i don’t see how noticing it would mean you’re contributing to it’s effect.
remember that kid in school who would fake like he was going to punch you and when you flinched he’d laugh and say “made you flinch!”
as long as you don’t book your trip to isriael based on the picture… i think you’re fine.
btw, that kid who ‘made you flinch’… he was mauled by grizzly bears for trying to make them flinch.
Comment by DERKA DERKA BILL — 5/22/2006 @ 4:13 pm